iRobot Corporation

  • Digital Marketing Specialist, North America

    Job Locations US-MA-Bedford
    Category Marketing/Business Development
    Requisition ID
    3968
    Job Post Information* : Posted Date
    3 hours ago(6/19/2018 5:04 PM)
  • Summary

    Are you a data driven individual digital marketer with a strong eye for detail and a passion to innovate? Are you a curious and dynamic individual with the ability to flourish in a fast paced environment? As a pioneer in the robot industry, our goal is to drive innovation, serve as an industry catalyst and change the world by empowering people to do more.

     

    We are looking for a Digital Marketing Specialist to join our Global Digital Marketing team to execute digital display, video & paid search marketing campaigns. An ideal candidate will be able to extract market insights to refine digital marketing strategies and optimize campaigns, playing a key role in iRobot’s Amazon digital marketing programs (primarily search marketing efforts).

     

    You will enable success of Digital Marketing Campaigns with a focus on Amazon Search Marketing by actively monitoring campaign performance, optimizing campaign targeting and budgets, and cascading insights to the larger digital and Amazon marketing team.

    Essential Functions/ Job Duties

    • Establish a familiarity with iRobot’s Regional Digital Media and Amazon activation teams and inventory measurement capabilities in the first 30 days.
    • Benchmark performance of existing campaign strategy and generate an action plan for improvements within 60 days.
    • Perform regular analysis of digital and paid search campaigns identifying areas of opportunity, including but not limited to keyword strategy, budget allocation, campaign and account structure, and market share.
    • Manage the strategic and tactical layers of our Amazon search marketing & display campaigns, including trafficking workbooks to ensure rotation of advertisements for each ad type
    • Work with Digital Marketing team on seasonal campaigns, and execute campaign optimizations in line with team expectations
    • Research and incorporate the latest ad platform and reporting capabilities, further enhancing our Amazon Search Marketing programs (AMS).
    • Track and report on campaign performance, synthesizing KPIs to identify trends and actionable insights for weekly & monthly reports distributed to key stake holders.
    • Collaborate with other functions and teams, such as Trade Marketing, Brand Marketing, and Content Optimizations ensuring our digital media program dovetails with corporate marketing goals.

    Qualifications

    • 2+ years working search marketing. Agency experience is preferred.
    • Previous performance based digital marketing experience mandatory.
    • Knowledge of common website analytics platforms (e.g., Adobe, IBM, Google)
    • Knowledge of best practices for developing digital channels.
    • Strong interpersonal communication and presentation skills required.
    • Must be highly proficient in Excel (vlookups, nested formulas and pivots against data)
    • Analytically-minded, able to interpret the story behind complex data sets and present findings to marketing and non-marketing audiences.
    • Highly organized and very strong, proven project management skills. Multi-tasking, ability to prioritize and manage multiple concurrent projects and deadlines is imperative.
    • Bachelor’s degree required with preferred concentration in an area of Business (preferably Marketing).

    About Us

    We are the leading global consumer robot company, designing and building robots that empower people to do more, both inside and outside of the home. Founded by MIT roboticists who had the vision of making practical robots a reality. To date, we have sold over 20 million robots and globally employ more than 800 of the robot industry’s best and brightest. iRobot is committed to fostering invention, discovery and technological exploration in the pursuit of practical and valuable robot products for the home. iRobot stock trades on the NASDAQ stock market under the ticker symbol IRBT.

     

    iRobot is headquartered in Bedford, Massachusetts, accessible by our corporate shuttle directly from Alewife Station. We also have offices in California, the United Kingdom, Japan, China & Hong Kong. Imagine the future you could help us build as a fellow iRoboteer!

     

    Check out #LifeAtiRobot and follow us on Instagram: @irobotcareers

     

    iRobot is an Equal Opportunity Employer

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