iRobot Corporation

Digital Communication Specialist

Marketing/Business Development
Requisition ID
Job Post Information* : Posted Date
3 days ago


As a member of the marketing communications team, your role will be responsible for planning, development and implementation of digital marketing communications.


The digital assistant will be based in Tokyo and report to the Head of Marketing of Japan.


He/She will work with iRobot’s Japan marketing team and outside agencies to plan, enable, and execute digital marketing communication in iRobot’s fast growing Japan market.


This role requires superior organization and multi-tasking skills, along with a strong ability for cross-team global collaboration

Essential Functions/ Job Duties

Partner with marketing team in Japan to plan, develop and execute digital marketing communications that are aligned with iRobot Japan marketing priorities and key products including the company’s line of Roomba vacuuming robots and Braava mopping robots


  • Create, adapt, improve and optimize website communication
  • Plan and execute various advertising campaign in display ad, advertorial, including SEM.
  • Develop distinct online presence by attracting high numbers of followers through social media channels such as Facebook, Twitter
  • Manage PDCA cycle by reading analytical data and provide accurate reports including web access, ad data, social media data, etc.
  • Design/localize web banners and assist with web visuals
  • Effectively trans-create global messaging and visuals into Japanese market
  • Manage iRobot Japan’s outside agencies on a daily basis and also build strong relationship with media members.
  • Research new online media opportunities that may benefit the business including mobile, social media


  • BA/BS degree
  • Over 5 years of relevant work experience
  • Experience managing advertising campaign, SEM, and social media
  • Experience managing web site
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Experience in offline advertising communication is a plus
  • Excellent verbal and written communication skills in both Japanese and English
  • Ability to excel in a detail-oriented, deadline-driven environment
  • Ability to prioritize tasks while maintaining constant level of high quality
  • Ability to schedule and meet deadlines
  • Ability to be self-motivated
  • Ability to be a strong team player and work with multiple employees to achieve goals

About Us

We are the leading global consumer robot company, designing and building robots that empower people to do more, both inside and outside of the home. Founded in 1990 by Massachusetts Institute of Technology roboticists who had the vision of making practical robots a reality. To date, we have sold over 20 million robots and globally employ more than 600 of the robot industry’s best and brightest.  iRobot is committed to fostering invention, discovery and technological exploration in the pursuit of practical and valuable robot products for the home. iRobot stock trades on the NASDAQ stock market under the ticker symbol IRBT.


Our Japan office is located in the heart of Tokyo in Shinjuka-ku. iRobot is headquartered in Bedford, Massachusetts. We also have offices in California, the UK, China & Hong Kong. Imagine the future you could help us build as a fellow iRoboteer! Check out #LifeAtiRobot and follow us on Instagram: @irobotcareers


iRobot is an Equal Opportunity Employer

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